How To Use Google Keyword Planner Tool For Keyword Research?

How To Use Google Keyword Planner Tool For Keyword Research?

Google is basically a search engine and provides the best results to its worldwide users for last 15 years. Apart from being a major search engine, it also manages a huge number of other free and paid products such as Gmail, Chrome, Feedburner, Blogger, YouTube, Adsense, Adwords and many more. Within last few years, Google introduced many new services and closed some of its products too. And the most recent and major change in Google products is; replacing Google Planner tool over Google Keyword Tool.


GKT was one of the best free tools available online for doing Keyword search. It was used by millions of webmasters and web marketers for keyword research. But now it has gone far away, and you’ve to be and you must be familiar with the new Planner Tool which I’m going to reveal in this post further.

What was Google Keyword Tool?
Google Keyword tool was simply a tool used for keyword researching. GKT was used by webmasters and marketers to find the best keywords for their business which are searched mostly on the internet. And If you know Google Adword which is an advertising network managed by Google then you might have come across GKT as well, this tool was available for all Adword users, it was absolutely free to use and had a very simple and clear interface. You could find the local and global monthly searches for a certain keyword very easily. And it could also provide the approximate CPC (Cost Per Click) rates for that specific keyword.

What is Google Keyword Planner?
On 27th August, 2013, Google retired its GKT and replaced that with brand new Google Keyword Planner tool, which we are discussing via this post. GKP is similar to GKT which will provide you more relevant, close and deep insights about the keyword you are searching for. However, there were many features in GKT, which are not included in GKP, those features are either removed or skipped for a while of time by Google in GKP. Now you’ll have to first insert the Keyword and then you’ll have to enter the bidding amount and your daily budget for a certain keyword and after that you’ll see closer results and CPC rates for that keyword. It’s a kind of tool for advance users and basic users will face some difficulties while using it right now. However, you’ve to be familiar with it as soon as possible, because it’s the future of keyword researching.


How to use Keyword Planner?
Just go to your Google Adword account and you’ll find this tool under Tools and Analysis tab, click that tab and in the list of options click “Keyword Planner”, now you’ll just see following three options:

Search for Keyword and ad group ideas
Enter or Upload keywords to see how they perform
Multiple keyword lists

So all these three options you can use while using GKP, and keep in mind that you must be logged in to Adword account in order to use this tool. While for Google Keyword Tool (Previous one) you didn’t need to login to your account.

So the first option “Search for Keyword and Ad groups ideas” is used to first search a desired keyword and then find a list of keyword group ideas. For example if you searched for a keyword like “SEO” you’ll find a lot of keywords related to SEO and vice versa.

Moreover, if you want to just search a single keyword and its monthly searches etc then use the second option which says “Enter or Upload Keywords to see how they perform”. You can just enter your keyword and find the estimated CPC and searches etc upon entering a bidding amount and daily budget for that keyword by yourself in the top 2 text fields. You can also upload keywords if you have them in a text file.

And for multiple keywords you can always use the last option, which is rarely used by basic users like me and you  .

Why Google replaced this tool?
To be honest, I don’t exactly know why they did this cruelty. But being a user and webmaster I’ve been keeping eye on Google changes, and the recent change seems to be working more closely with Adword advertisers, because this tool has a lot of new features for advertisers such as targeting keywords and traffic on regional and city bases. While Google mostly doesn’t care of free users, so previous tool was better for free users and this tool is more better for active Adword advertisers. So we are tossed again by Google. But what can we do? Nothing. Just enjoy the new tool. Stay Happy.